get your fix

A fictional brand, ‘Fix’ is a playful 24hr novelty convenience store for night owls, adventure-seekers, and party-goers. The brand’s persona is fun, energetic, and care-free, with imagery and typography inspired by 70s psychedelia, but modernized. The project began with the development of the branding assets, which informed the creation of marketing collateral, interior signage, and an app for members.